More Business Books ... looking to the future, learning from the past

ARTIFICIAL INTELLIGENCE from Harvard Business Review Press is part of a series which also has texts dealing with Blockchain and Cybersecurity. This one, on artificial intelligence (AI) points out that companies that wait to adopt may never catch up and suggests some questions that ALL employees should be able to answer: How does AI work? What is it good at? And what should it never do? The contributors’ experience and background range from academicians (at University of Toronto, MIT, Stanford) to practitioners (at Facebook, Accenture, and more). One, Andrew Ng, currently CEO of Landing AI and who has worked for Baidu, Coursera, and Google Brain describes how to choose your first AI project.  Others write about collaborative intelligence as humans and AI join forces or about the future of using far less data, developing efficient robot reasoning with less reliance on deep learning from patterns. Each essay or reprinted article ends with a useful “takeaways” section. ARTIFICIAL INTELLIGENCE focuses on a topic which is highly interesting for many of our students and offers varied perspectives so that our business faculty could choose to incorporate a few selections (e.g., about ethics, bias and lack of transparency or about AI’s varied impact on work) for class readings.

As you may know, we currently have school-based subscriptions to both The New York Times and The Wall Street Journal. And on Friday both of those papers had stories about comments from Brad Smith. The New York Times said, “Microsoft Corp President and Chief Legal Officer Brad Smith said on Friday that technology companies are likely to change how they moderate online platforms in response to new laws from foreign governments, regardless of whether U.S. lawmakers act to change … U.S. law …” And The Wall Street Journal also discussed ethical issues while mentioning the new book, TOOLS AND WEAPONS by Brad Smith and Carol Ann Browne. It contains a foreword by Bill Gates where he describes this book as “a clear, compelling guide to some of the most pressing debates in technology today.” Smith and Browne subtitled their book “The Promise and the Peril of the Digital Age” and they do not shy away from relating events and raising issues associated with Snowden and diplomacy, with facial recognition and artificial intelligence and with social media, surveillance, or personal privacy. As reflected in the duality of the title, TOOLS AND WEAPONS prompts many questions about the concentration of power in corporations (e.g., amount of energy used to power machines) and in governments (e.g., relative to political activism and human rights).

Get informed for these key discussions – and please see a librarian or our ClassLinks page for help activating your digital newspaper subscriptions.  

 

Also of high interest to students will be THAT WILL NEVER WORK by Marc Randolph which deals with “The Birth of Netflix and the Amazing Life of an Idea.” Of course, so many students are regular Netflix users and while they will relate to today’s product, they will likely find the company’s transformation over time to be surprising.  In particular, it will be valuable for them to see the frequent fails (such as never realizing the Blockbuster merger) or near failures (deficits and layoffs) that occurred prior to Netflix becoming the force it is today. Hopefully, it is also stimulating for them to think about the process of idea generation (and rejection or modification) as well as needed research on market needs, trends and competition.  Randolph, who co-founded Netflix, also has extensive experience in the entrepreneurship sphere in Silicon Valley.  He writes with an often amusing, very conversational tone, providing in THAT WILL NEVER WORK an inside look at many of the decisions and efforts to adapt as the company moved forward.

Indistractable by Nir Eyal

INDISTRACTABLE by Nir Eyal with Julie Li is subtitled “How to Control Your Attention and Choose your Life.” We all need this, right?  As I am typing, my phone is alerting me to a text and there are plenty of other distractions around, too. There is a certain irony in that Eyal is author of the internationally best-selling book titled Hooked: How to Build Habit-Forming Products, although he was primarily advocating for user friendly and easy to navigate products in that text. Having also lectured at Stanford’s Graduate School of Business, Eyal is obviously knowledge-able about the blending of technology, psychology, and business. In INDISTRACTABLE he advocates using four key strategies and addresses issues related to productivity, our habits/values and triggers, both internal and external. The structure of the book is very helpful – each of the roughly three dozen chapters has a boxed “remember this” section, plus, there is a summary list of chapter takeaways as well as templates for a scheduling tool and distraction tracker and notes. Eyal is a marketer at heart, too; he provides diagrams, acknowledges the many contributors who helped crowd-edit the book, and includes a book discussion guide. Portions of this text could be shared and discussed in advisory and would likely be of interest to Psych students (e.g., when exploring motivation or instant gratification), but Eyal’s writing is often geared to older tech users as evidenced by sections on stakeholders at work, email, and company culture, for example. Readers can also find additional resources, download materials, and get updates from NirAndFar.com/Indistractable.

World Class by Teru Clavel

WORLD CLASS by Teru Clavel describes “One Mother's Journey Halfway Around the Globe in Search of the Best Education for Her Children” since they attended school in Hong Kong, Shanghai, and Tokyo before moving back to the United States. This is definitely a topic of high interest to our students, especially those whose parents may have been educated in other countries. There are certainly cultural differences and attitudes which are fascinating and Clavel describes many of them.  However, she is extremely negative about the Palo Alto school district, one of our sister schools. Frankly, this caused me to wonder how reasonable it was to try to generalize her children’s experience(s) as describing an entire nation’s (or region’s) school system? As other reviewers have noted, I do believe that her intentions were good, but I felt that she often made sweeping statements which were rather simplistic and sometimes repetitive, as she herself says, “One of the hard truths I came around to in California was that I’d been a little naïve about the US education system in general. … I had downplayed in my own mind how deeply rooted and systemic the problems are.”  To her credit, she includes extensive notes and references, plus a glossary and index. Also, Clavel, draws a number of parallels, noting, for example that in 2017 the OECD found that globally teachers make an average of 88 percent of the salary of those in other professions with the same level of education (in US middle schools, that figure is 60 percent) – if we want the best teachers (and reduced turnover) for our children, we should reflect that in our compensation and provide better financial incentives. I also liked how she tried to steer the conversation to learning, rather than schools, although I believe there is much more that could have been written about innovation in American schools relative to Asian ones. Overall, her suggestions about dealing with administrators or encouraging your child to read the classics seemed unrealistic for many parents. She says, “I’ve always believed that you assess your child’s education every day and then support them as best you can” which is certainly important, but at what point should those students be taking increased responsibility for their own intellectual and emotional growth? If you are interested in education, I would suggest beginning by shadowing a high school student at your local school as well as reading other titles, such as these recent ones.