TROUBLEMAKERS by Leslie Berlin is all about “Silicon
Valley’s Coming of Age” and as such it focuses on the years from 1969 to
1984. I was shocked to realize that over
the space of a few years (and roughly thirty-five miles) these five major
industries were born: personal
computing, video games, biotechnology, venture capital, and advanced
semiconductor logic. Berlin is Project Historian for the Silicon Valley Archives
at Stanford University and author of The Man Behind the Microchip. In her new book, TROUBLEMAKERS,
she tells the story of several innovators such as “one of seven women among
nearly eight hundred graduate engineering students” at Stanford in the late
1960s: Sandra Kurtzig, who ultimately
became the first woman to take a high-tech company public. Others who are profiled include Bob Taylor
(Defense Department and Xerox internet guru); Al Alcorn (video game/Pong
designer); Mike Markkula (Apple executive); Niels Reimers (Stanford academic);
Robert Swanson (Genentech and venture capital innovator); and Fawn Alvarez (ROLM
telecom executive). TROUBLEMAKERS
is truly fascinating reading about the culture, challenges and triumphs
associated with a time of dramatic change and will be of special interest to
students of business and technological history.
There is an extensive bibliography and notes section.
A DOZEN LESSONS FOR ENTREPRENEURS written by Tren
Griffin and published by Columbia Business School provides a more modern day
take on Silicon Valley and venture capitalists, focusing on key attributes of
successful start-ups and business ventures. Griffin has interviewed 35
entrepreneurs (such as Marc Andreessen and Peter Thiel) and then reviewed their
responses for patterns, with factors like markets, mission, and recruiting
appearing most often. Griffin summarizes
by saying, “perhaps the playbook of industry disruption requires being naïve enough
at the start to question basic assumptions and then staying alive long enough
to employ skills that are unique and advantageous in the industry you seek to
change.” Griffin has made an effort to include 6 women (of 35 total) amongst
those being profiled, well above the industry proportion at senior levels. In
addition, he writes in an engaging manner such as when discussing Rich Barton
(Expedia, Glassdoor and Zillow) and stressing that acquiring skills may require
a path that is nonlinear; “the ‘jungle gym’ replaces the ‘ladder’ as the
metaphor for a career.” I have already recommended this book to our business
department (there is a nice glossary of terms, too) and I know that the
Entrepreneur class is anxious to see the copy we have ordered.
Looking for other new books on business and
technology? Try Vivek Wadhwa’s DRIVER IN THE DRIVERLESS CAR -- he contributes to pbsNewsHour and was featured in this report on the jobless future in August, 2017 OR look for HIT REFRESH
by Satya Nadella about Microsoft. And you can soon check out GREAT AT
WORK by Morten T. Hansen who just crafted a wonderful piece about “The Key to Success? Doing Less” in The Wall Street Journal. As always,
if you have a title to suggest, please let us know.