GHOST WORK is written by Mary L. Gray and Siddharth Suri, senior
researchers at Microsoft Research. Mary L. Gray is also a fellow at Harvard
University's Berkman Klein Center for Internet & Society, and a faculty
member at Indiana University. Their book’s
subtitle is “How to Stop Silicon Valley from Building a New Global Underclass” and
deals with largely invisible human labor force who work to “make the internet
seem smart.” These gig-economy workers complete tasks like tagging images, adding
video captions, answering a web-based chat query, or editing a product review, essentially
providing employment on demand in a “fusion of code and human smarts.” In this
text, Gray and Suri explain the nature of ghost work and profile a number of individual
workers, both in the US and India.
They
refer to
a study by PEW Research showing that in 2015 roughly twenty million US adults
earned money completing tasks distributed on demand. Thus, Gray and Suri’s work
highlights a surprisingly big subset of the workforce that is being transformed
due to automation and artificial intelligence advances. However, once this
situation is described and it seems pretty clear what is involved, Gray and
Suri go on at length with background (including historical context on piecework)
which distracts from the book’s overall value. They do argue that the opportunity for exploitation exists,
especially when a worker’s goal is twenty dollars (or five dollars per hour)
without any kind of benefits and added cost of the time looking for work. This
is also further explored in
Mary Gray’s opinion piece published in early May by the
Washington
Post where she notes, “workers in the gig-driven ghost economy
have no shared workplace, professional identity or voice to call for change.” Subsequent
sections of their new book discuss the power of collaboration and the
importance of paying attention to employee welfare and the “double bottom line.”
Their conclusion offers a brief outline of several technical and social fixes
(e.g., universal healthcare, paid family leave). Well-researched and documented,
roughly twenty percent of
GHOST WORK’s content is
bibliography, notes, appendix and index.
Business and civics classes may find discussion prompts
here, particularly in conjunction with more recent studies from PEW about
concerns related to automation (2018) or
contrasting views on the future economy and democracy (2019). Or, perhaps students could investigate some of the platforms for freelancing, like
UpWork. Gray and Suri also write
about the creation of “MTurk so that Amazon could not just offer a marketplace
of books and other durable goods but make labor itself a service that anyone
could find and pay for through the Amazon website.”
That seems highly relevant given yesterday’s
announcement by Amazon of a $700 million investment in upskilling for its employees.