
I also recently read Benjamin C. Waterhouse's
THE LAND OF ENTERPRISE which is subtitled "A Business History of the United States."
Waterhouse, an associate professor at the University of North Carolina, is correct when he opines that we too often "relegate business to the margins of the tale" of American history. As a regular reader of "the daily dairy of the American dream" (
The Wall Street Journal), I often reflect on business' impact on society.
This ambitious and heavily foot-noted text covers economic activity from colonial times to the present. Waterhouse gives many, many examples in 12 chapters which deal with eras from "Conquest, Colonies and Capitalism" through "Factories Come to America" to "Finance Takes Flight." In "Business Gets Big," for example, he explains how our modern negative images of big business "embody the enduring cultural power of the large corporations that emerged to dominate American business in the late 19th century," including railroads, steel and oil. Waterhouse's chapter titled "After the Industrial Economy" would pair nicely with the more specific case study in
The Glass House by Brian Alexander. In all honestly, I think the text is a bit too dense for our high school students, but college history students and business practitioners would likely be surprised by many of the details he includes.
THE FINANCIAL DIARIES by Jonathan Morduch and Rachel Schneider is a very insightful look at "how American families cope in a world of uncertainty," arguing that it is volatility in cash flow rather than differences in income levels which contributes to inequality and difficulties with long-term financial planning.
Last Fall our students read excerpts from J. D. Vance's
Hillbilly Elegy and and I can see them also building empathy for Becky and Jeremy Moore and other Financial Diaries Households. Morduch and Schneider describe how their team of ten researchers lived in Ohio, Kentucky, California, Mississippi, and New York while learning about cash flow for 235 households - collecting information on over 300,000 transactions between 2012 and 2013. The data is presented in numerous bar graphs and in stories with quotes like, "Work, family and church are the constants in Janice's life. And worry." Many readers will find the uncertainty and the extent of month to month fluctuations for low and lower-middle income families to be shocking.
THE FINANCIAL DIARIES received a starred review from
Publishers Weekly.